Not follower count. Market value — built on the same 30–40× revenue multiples used in real content acquisitions by Empire Flippers, Flippa, and direct strategic buyers.
Content assets sell at 30–40× monthly revenue. A channel earning $800/month is routinely a $24K–$32K asset before any premiums.
High, genuine engagement signals durable value. Buyers pay more for audiences that act — not just audiences that exist.
Where your audience lives matters. Owned channels — blogs, newsletters — command higher multiples than rented reach.
The intelligence platforms kept — readiness, intent, conversion timing — adds measurable value, and with Swomi it’s finally yours.